Last Saturday week I had the honour of addressing the Polish Business Club at the London School of Economics. This is a group of young Poles who are engaged in higher education in Britain, mainly at Oxbridge or the LSE itself.
To be honest, I didn’t really know what I was going to talk about. I struggled to find the WIIFM…the WIFFM? Yes, the motivation to listen that every speaker must give to his or her audience. What could I possibly tell these young people about business in Poland that they did not already know?
I thought I had hit on a solution until I began my talk. Only then did I realise that whatever they had gained from a British aspect to their education it was not enough to change a fundamental problem, a problem to which I had to open their eyes however painful. When I asked a question no one answered.